{"id":2994,"date":"2011-01-26T08:55:25","date_gmt":"2011-01-26T06:55:25","guid":{"rendered":"https:\/\/choblab.com\/?p=2994"},"modified":"2017-02-23T16:23:36","modified_gmt":"2017-02-23T14:23:36","slug":"dans-la-tete-dun-community-manager","status":"publish","type":"post","link":"https:\/\/choblab.com\/web-20\/dans-la-tete-dun-community-manager-2994.html","title":{"rendered":"Dans la t\u00eate d&rsquo;un Community Manager"},"content":{"rendered":"<p>Le blog GetSatisfaction r\u00e9pertorie les 10 r\u00f4les que le Community Manager doit jouer, au risque de fr\u00f4ler la schizophr\u00e9nie. A d\u00e9faut d&rsquo;\u00eatre compl\u00e8te, cette infographie offre un point de vue int\u00e9ressant et souvent pertinent.<\/p>\n<p><a
href=\"https:\/\/choblab.com\/wp-content\/uploads\/2011\/01\/Community-Manager-Infographic-Revised.jpg\" target=\"_blank\"><img
loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2995\" title=\"Community Manager Infographic Revised\" alt=\"\" src=\"https:\/\/choblab.com\/wp-content\/uploads\/2011\/01\/Community-Manager-Infographic-Revised.jpg\" width=\"540\" height=\"854\" srcset=\"https:\/\/choblab.com\/wp-content\/uploads\/2011\/01\/Community-Manager-Infographic-Revised.jpg 900w, https:\/\/choblab.com\/wp-content\/uploads\/2011\/01\/Community-Manager-Infographic-Revised-768x1215.jpg 768w, https:\/\/choblab.com\/wp-content\/uploads\/2011\/01\/Community-Manager-Infographic-Revised-700x1108.jpg 700w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/a><\/p>\n<p>Traduction rapide (et approximative&#160;!)<\/p>\n<ol>\n<li><strong>T\u00eate \u00e0 claques <\/strong>&#160;: se prend des coups avec le sourire<\/li>\n<li><strong>Eponge <\/strong>&#160;: absorbe l&rsquo;\u00e9tat \u00e9motionnel de la communaut\u00e9 pour surveiller sa sant\u00e9, sa satisfaction et son engagement<\/li>\n<li><strong>Jardinier <\/strong>&#160;: surveille les discussions, les clients et les id\u00e9es, en prend soin<\/li>\n<li><strong>Concierge <\/strong>&#160;: traite de mani\u00e8re individuelle les questions qui doivent se r\u00e9soudre en dehors de la communaut\u00e9<\/li>\n<li><strong>Pom-Pom girl <\/strong>&#160;: annonce les nouveaut\u00e9s et encourage les progr\u00e8s de l&rsquo;entreprise et des clients<\/li>\n<li><strong>Sculpteur <\/strong>&#160;: transforme le brouhaha communautaire en des donn\u00e9es exploitables par l&rsquo;entreprise et les clients<\/li>\n<li><strong>Agent de circulation <\/strong>&#160;: aiguille les demandes vers les bonnes personnes en interne<\/li>\n<li><strong>Combattant des spams <\/strong>&#160;: toujours \u00e0 l&rsquo;aff\u00fbt des spams et pr\u00eat \u00e0 sanctionner si n\u00e9cessaire<\/li>\n<li><strong>Empathique <\/strong>&#160;: suit les vibrations de la communaut\u00e9 sur Twitter, Facebook et autres sources pour d\u00e9tecter les moindres d\u00e9faillances dans la relation entreprise-client<\/li>\n<li><strong>M\u00e9diavore <\/strong>&#160;: ma\u00eetre des forums, des r\u00e9seaux sociaux, de YouTube et autres m\u00e9dias<\/li>\n<\/ol>\n\n\n<div
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