{"id":5472,"date":"2012-06-27T08:10:03","date_gmt":"2012-06-27T06:10:03","guid":{"rendered":"https:\/\/choblab.com\/?p=5472"},"modified":"2014-01-07T21:50:19","modified_gmt":"2014-01-07T19:50:19","slug":"blogging-contenu-et-medias-sociaux-sont-les-piliers-de-lengagement","status":"publish","type":"post","link":"https:\/\/choblab.com\/marketing-internet\/blogging-contenu-et-medias-sociaux-sont-les-piliers-de-lengagement-5472.html","title":{"rendered":"Blogging&#160;: contenu et m\u00e9dias sociaux sont les piliers de l&rsquo;engagement"},"content":{"rendered":"<p
style=\"text-align: justify;\">Quelques rep\u00e8res \u00e0 garder \u00e0 l&rsquo;esprit pour cr\u00e9er et entretenir l&rsquo;engagement autour d&rsquo;un blog. Malgr\u00e9 quelques banalit\u00e9s, cette infographie rappelle de bonnes bases.<\/p>\n<h2 style=\"text-align: justify;\">1. Le contenu<\/h2>\n<ul>\n<li>Soignez vos titres<\/li>\n<li>Fa\u00eetes court et structur\u00e9<\/li>\n<li>Valorisez les billets populaires, sans oublier les vignettes<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">2. Les m\u00e9dias sociaux<\/h2>\n<ul>\n<li>Appuyez-vous sur le partage<\/li>\n<li>Jouez sur l&rsquo;\u00e9go de chacun<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">3. Les abonnements<\/h2>\n<ul>\n<li>Favorisez l&rsquo;inscription<\/li>\n<li>Invitez de nouveaux auteurs<\/li>\n<li>Offrez du contenu gratuit compl\u00e9mentaire<\/li>\n<li>R\u00e9seautez avec les autres blogueurs<\/li>\n<\/ul>\n<p><img
loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5474\" title=\"construire l'engagement d'une communaut\u00e9\" alt=\"infographie sur l'engagement\" src=\"https:\/\/choblab.com\/wp-content\/uploads\/2012\/06\/construire-engagement.jpg\" width=\"600\" height=\"5014\" \/><\/p>\n<p><a
title=\"Mashable\" href=\"http:\/\/mashable.com\/2012\/06\/26\/how-to-build-an-engaged-audience-infographic\/#\" target=\"_blank\">Source<\/a><\/p>\n<h3>Lire aussi<\/h3>\n<h4><a
title=\"Les 10 avantages d\u2019un blog d\u2019entreprise par rapport \u00e0 Facebook\" href=\"https:\/\/choblab.com\/marketing-internet\/les-10-avantages-dun-blog-dentreprise-sur-facebook-5035.html\" target=\"_blank\">Les 10 avantages d\u2019un blog d\u2019entreprise par rapport \u00e0 Facebook<\/a><\/h4>\n<h4><a
title=\"Dans la t\u00eate du blogueur d\u00e9butant\" href=\"https:\/\/choblab.com\/web-20\/dans-la-tete-du-blogueur-debutant-4920.html\" target=\"_blank\">Dans la t\u00eate du blogueur d\u00e9butant<\/a><\/h4>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\n\n<div
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class=\"kksr-muted\">Notez cet article<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quelques rep\u00e8res \u00e0 garder \u00e0 l&rsquo;esprit pour cr\u00e9er et entretenir l&rsquo;engagement autour d&rsquo;un blog. Malgr\u00e9 quelques banalit\u00e9s, cette infographie rappelle de bonnes bases.<\/p>\n","protected":false},"author":3,"featured_media":5473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7],"tags":[42,30,116,63,51,86],"class_list":["post-5472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-internet","category-web-20","tag-blogging","tag-blogueurs-influents","tag-contenu","tag-infographie","tag-medias-sociaux","tag-strategie"],"yoast_head":"\n<title>Blogging : contenu et m\u00e9dias sociaux sont les piliers de l&#039;engagement - Choblab<\/title>\n<meta
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